New York Times Feature



To mark the beginning of the Luther Year, celebrating the 500th anniversary of the Protestant Reformation on 31 October 2017, the New York Times published a piece detailing Martin Luther’s media savviness. Luther’s reformation movement successfully utilized the new technology of the printing press, which had only been invented half a century earlier. No event in European history had spurned such media activity.

Professor Andrew Pettegree, founding Director of the Reformation Studies Institute at the University of St Andrews, was featured in the article for his work on Luther and the media. He credits Luther’s success to his fast writing and his deep involvement in the printing process. This was the subject of Prof Pettegree’s most recent publication, Brand Luther: How an Unheralded Monk Turned His Small Town Into a Center of Publishing, Made Himself the Most Famous Man in Europe.

The Times’ piece also focused on the three main exhibitions in the United States to commemorate the 500th anniversary. Exhibits are taking place at the Morgan Library in New York, Emory University in Atlanta, and the Minneapolis Institute of Art.

For more information, read the full New York Times article: “Long Before Twitter, Martin Luther Was a Media Pioneer”

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